Logo Design for UNDRLYR

UNDRLYR is a high-end men's underwear brand focused on precision, performance, and elevated design. The brand embodies understated sophistication, modern masculinity, and cutting-edge comfort. The goal of the logo design was to establish a bold, recognizable identity that captures these core values while appealing to a style-conscious male demographic seeking both luxury and utility.

Design Objectives
Timeless Modernity: Create a sleek, minimalistic logo that resonates with contemporary luxury fashion while remaining versatile and enduring.

Masculine Sophistication: Reflect strength, confidence, and subtle elegance without being overly ornate or aggressive.

Brand Recognition: Incorporate a distinct symbol or monogram that can stand alone or be paired with the full brand name.

Versatile Usage: Ensure the design works across digital and physical touchpoints—from product waistbands and packaging to web and mobile platforms.

Design Elements
Monogram Icon (U-shaped Emblem):
The custom icon integrates a stylized, geometric “U” with an embedded vertical element, hinting at structure and precision. Its shape subtly resembles a shield or a downward arrow, invoking protection and depth—qualities aligned with comfort and foundational wear. The use of a cool slate blue adds refinement and visual balance.

Typography:
The wordmark “UNDRLYR” uses a custom, all-uppercase sans-serif typeface with clean lines and deliberate cuts, reflecting contemporary masculinity. The partially deconstructed look of letters like the "R" and "Y" hints at design innovation and fashion-forward sensibility.

Color Palette:
A contrast of deep charcoal and muted slate blue is used to create a sleek, professional aesthetic. These tones convey strength, calm confidence, and luxury—ideal for a premium men’s fashion brand.

The UNDRLYR logo delivers a striking, high-impact visual identity that is clean, confident, and unmistakably modern. Its bold yet refined composition communicates the brand’s core promise: foundational garments that support a sophisticated lifestyle beneath the surface.