Pascolare

Pascolare is a premium charcuterie board business that blends artisanal craftsmanship with natural elegance. The name "Pascolare," derived from the Italian word meaning "to graze," reflects the brand’s ethos—celebrating slow, intentional eating with high-quality, thoughtfully sourced ingredients.

The goal of this logo design is to visually communicate Pascolare’s refined, rustic aesthetic through minimalism and nature-inspired elements. The logo features a delicately illustrated olive branch, symbolizing abundance, tradition, and Mediterranean heritage. This element underscores the brand’s commitment to wholesome, curated experiences.

The overall design is clean and modern, using muted tones such as sage green, soft taupe, light pink, and a peaceful navy blue to evoke a sense of calm, earthiness, and sophistication. These tones not only enhance the natural motif but also position Pascolare as a high-end, yet approachable brand.